What is Social Media Marketing? For Beginners 2023

What is Social Media Marketing?

Here I am standing in a parking lot, waiting for my car, and it’s raining and there’s no way out. It would have been great to walk into work on time but my friend is not happy. She’s got anxiety issues which make her scared of being outside. If I could have just given up the thought she was so much better off at home, I would have been able to get through this storm. Instead, I decided to take a chance and drive for an hour and a half to see if that new app I’ve been trying out is working for me. Turns out, that even though we looked at Google Trends for “Social Media Marketing Platform,” it doesn’t mean anything. But let’s go over the basics. The first thing to know if you want to start a social media marketing campaign is how often your competitors are using them. If they’re doing well there is little or nothing like it, so this means that starting a competition with these platforms will give you an edge. You only need enough customers of yours to create a buzz around it, so when people see something about it, it makes them curious to try it out. That’s exactly what happened because many of my friends started following me. After all, nobody needs another human who has a terrible time keeping track of their lives. Now, of course, there are exceptions, such as some companies that can pay huge amounts to advertise through them, but it’s unlikely you’ll ever find someone willing to hire you to do something he or she isn’t already good at; it’s almost always pretty hard to sell on the regular. If you don’t want to compete against others then try this type of business instead.

If you’re already using social media, ask yourself, why? 

To develop your brand and learn more about the industry as well as gain experience, so you can be the best you can be. This means learning how to use the right platform and creating content that gets attention and builds your reputation. Start by checking out the statistics and creating lists of what your competitors are posting. Learn where they use their social media and check what other brands are doing to market themselves. Check their websites or blogs and look at their competitors’ posts, look at their videos and blog entries and try their tricks. Create lists of similar businesses that you think should be partnered together now the list is endless. Use popular trends in those industries to generate an advantage. Look at what your target audience is interested in. Find out where your customers are online and what keywords they are searching for to get information on. Get a feel for what your customer’s pain points are. 

What challenges are they facing? 

Who is helping them? Is it possible to help them by giving them a product or service? 
Do they believe the price tag will encourage sales? These questions should be asked yourself before any business starts. Once you have all of that information, start seeing what you’re missing out on. Try your best to get people to buy from you and once you’ve done that, start to promote them. Asking your audience to purchase from you is an important step in building brand awareness, but don’t forget that many people have never bought things online and the ones they do, they may return it, but most people will keep it. Your goal here is to create content that sells, so make sure you’re providing the information necessary for someone to decide to buy that product.
When building an email list, you are telling those people something important and valuable about what you offer, so you can send emails to them all month long about various topics that are interesting to them.
The easiest way to build an email list is by starting with writing lists of products, what your readers would enjoy and how to get the best deals possible. If you don’t like that topic then tell your email list about similar products and add a link to that list. For each new email sent, write a blog post about those same, related products. Each blog post is an opportunity to provide useful content to your email list and it’s a bit harder to read than posting to Facebook, and it also takes longer to be posted to the newsfeed that feeds your followers. 
Some bloggers have two blogs. One for their website and one for YouTube. Both blogs have very different writing styles and you might want to put both of them on separate platforms on different networks. There are lots of other ways you can increase your email list, including listing some of your competitors. Another way you build up your email list is by selling digital courses and offering products through the course you’re creating. If you sell courses online that aren’t focused on anyone else you’re attracting potential customers with a wide range of audiences. Selling digital courses is extremely easy to do, but you need to put effort into making the offers enticing and profitable.

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